PONY
Born in Manhattan back in 1972, long before anyone gave a flying Swoosh, PONY was founded by entrepreneur Roberto Muller, a charismatic maverick who lived life by the seat of his pants. Pony was created in his image and New York’s, which is to say it was equal parts ambitious, edgy, and energetic.
Christopher was tasked with updating the look and feel of the brand while nodding to its storied past. He successfully designed and delivered on-brand, and on-strategy creative design for print and digital campaigns, including: email templates, social media graphics, animation, banner ads, and packaging. Christopher also contributed product and lifestyle photography for e-commerce and social media.
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